My Idea of the Ideal Family - 1474 Words

Essay 2: My Idea of the Ideal Family It amazes me how things change. When I was young I wanted a big family; now I feel lucky to have any family, but want everyone to be family. The way everything in life is constantly changing, what I believed as a child, even though it may be distorted in many ways now, but the basic concept I had of the world being a wonderful place, people getting along, being happy and good conquering evil is still very much alive. As life has progressed and so much has changed in the world around us all, so has my idea of the ideal family and several of my thoughts of what life for my family should be like; in hopes that someday this family will be a reality. As a child, I thought very differently about what I wanted†¦show more content†¦I had been married twice and divorced twice before I was twenty-three years old, so the living happily ever after being married life fail short a long time ago. I did find out years ago, that I certainly did not need to be married to love; I did not need anything but to open my heart. Since I left home in my teens and moved away from all of my natural family in my early twenties, I have learned that there is so much more than just one’s own natal family and being from the Bible belt, there were just too many beliefs that my birth family has that I just do not completely agree with, thus religion left a lot to be desired for me, even though I do have a very spiritual side, which has led me to believe in loving all things. Moreover, believing that everyone and everything is a miracle in its self and being open to any and all things being possible, has definitely had an impact on my thinking, feelings and beliefs about the world and all I see, do not see, know and do not know being a part of this family. People, animals, vegetation, the land, the sky, everything around are amazing; the curiosities of how things work, why things happen, how things happen, just everything are truly astonishing and I really feel a connection with it all, which has led me to believe in this unity. I like the quote â€Å"To me every hour of the light and dark is a miracle. Every cubic inch of space is a miracle.† says Walt Whitman. I realize now what a miracle I am, along with all my biologicalShow MoreRelatedThe increasing availability to access information and the intriguing proposition that a person can800 Words   |  4 Pagescan always stay connected to loved ones and family members is all due to smartphones. Sm artphones now make it easier to be connected to other people and to the internet more than ever before. To truly understand the reasons and the common trends that people use smartphones I underwent a 7 day study of chronicling my cellphone use. Through the application and analysis of such constructs as ideal self, actual self, and ought self a better understanding of my own personal cellphone use was identifiedRead MoreUtopia By Dr. Martin Luther King Jr.868 Words   |  4 PagesMore’s Utopia carries the idea that everyone within the utopian society does what is necessary for the good of the society. People live as equals according to perfectly obeyed rules. There is no private property and everyone works to support the group. Many definitions arise when the idea of an ideal society is mentioned. Individuals within a society possess different values and ideas, this, therefore, creates different views of what an ideal society is defined by. My ideal society would be quite dif ferentRead MorePursuit of the American Dream in The Great Gatsby and in Wilsons Fences867 Words   |  4 PagesIt has become a foundation of ideals and hopes for any American or immigrant. Specifically, one of the ideals that always exist is the dream of America free of class distinction. Every American hopes for a society where every person has the opportunity to be whomever he or she desire. Another ideal in the American dream is the drive to improve the quality of life. As one’s idea of the American Dream gets closer and closer, often times political and social ideals of America cause their AmericanRead MoreMedia s Influence On Women s Thin Ideal Essay1538 Words   |  7 Pagestimes. Having special concern for those in need. men and women who will live not for themselves, but for the service to God, to make those that suffer have the support they need in order to get back on their feet. Media s Influence on Women s Thin-Ideal Internalization Sociocultural factors, or in other words, customs, lifestyles and values that characterize a society or group, play a large part in the way individuals think of themselves and others. Throughout childhood, children are socialized toRead More Television and Media - Categorization of TV Sitcom Fathers Essay1388 Words   |  6 Pagesrepresent ideals but America’s adoption of simulations. Jean Baudrillard concisely describes his complex idea of simulacra as â€Å"the generation by models of a real without origin or reality† in â€Å"The Precession of Simulacra.† Mid-Twentieth-century television fathers such as those on Leave it to Beaver, The Brady Bunch, and Ozzie and Harriet serve as the origin for this type: these patriarchs appear caring, benevolent, insightful, and family-oriented. Fathers on shows like The Cosby Show, Family Ties,Read MoreSociological Concepts Of Family, Gender, And Identity Essay1362 Words   |  6 Pagesunderstand the sociological concep ts of family, gender and race - nuclear family, doing gender, and identity, in particular. Arguably, these three concepts can relate to each individuals life, through different personal experiences. To demonstrate my argument, I highlight relevant situations in my own life that further explain my chosen sociological concepts. The first concept I chose to focus on is family. In particular, the idea of the ‘nuclear family’. A nuclear family is defined as: ‘A couple and theirRead MoreIdeal Community to Me Essay examples1061 Words   |  5 PagesIntroduction: Everyone has their own perception of an ideal community. The selection of components for any ideal community will vary depending upon the upbringing, culture, norms and values that prevail within any individual portraying view of an ideal community. Ultimately the task is to develop or construct such a community whose underlying principles, values and system of administration is based on key notes which shall be ideal for all of the people that live in that community irrespectiveRead MoreThe Right Job1332 Words   |  6 PagesIdeal Job 1 My Ideal Job Myself Ââ€"My Work Environment Ââ€" My boss. Jimmy Ho Ideal Job 2 The right job is including the people you will be working with, growth opportunity, working environment, and leader of that organization. To understand what work would be ideal job, I really do have to understand myself first then my work interests, work motivators, my personality preferences of working environment, leader of that organization, as well as my personal and professional values. ThereRead MoreSociological Analysis : My Family s Culture1109 Words   |  5 PagesSociological Analysis From my early days, the environments in which I was socialized were exceptionally small and my parents were severely selective about the peer groups with which much time was spent. As socialization is key in the forming of one’s self and world view, it is no surprise that I was exceedingly narrow-minded and resistant to new ideas until my early twenties. The theme of my upbringing was an immensely religious one and most literature, television and extracurricular activitiesRead MoreMyths: Education and Family1664 Words   |  7 Pages beliefs, and ideas. With that in mind, the myth regarding the nuclear family and the myth of education and empowerment are all interpreted differently and argued, for and against, in many ways. Both have been perceived negatively by society, yet they have not always been a harmful folktale. Rather, the myth that education can improve someone’s life has been used, year after year, to motivate the youth in order to improve their own persona l lifestyle. The myth of the nuclear family has also been

Critique of Title IX - 1136 Words

What if you were told that a law was made to remove discrimination of sexes in sports and education, or that man and woman are both given equal opportunities as far as an athletic or educational career? Would you then agree or disagree with the ideology that both sexes are still treated different even though this law was created and the opportunities that were promised aren’t precisely indistinguishable? Title IX does not accurately protect sexual discrimination; it doesnt give equal opportunities, and is unjust as far as benefits between male and female sports. Although this law allows men and women to participate in the same sports and educational fields it does not efficiently take care of those who feel sexes should be separate†¦show more content†¦In order to comply with Title IX the schools had to effectuate with whats called proportionality. (CBS news) Proportionality states that the portion of the school that is female must also be the portion of athletes that is female. Therefore setting a balance between the schools ratio and the athletic ratios and also enforcing Title IX. The problem that balancing caused was that the school had to add more women sports which cost more money to the school, or choose to cancel some of the schools male sports. Subsequently, the schools had to do what was best for the school and to avoid going into debt for sports the male sports had to be put on the burner. Many schools cut male wrestling, track and field, tennis, and gymnastics teams instead of adding women sports. Jason Lewis a gymnasts whose team was eliminated said that the number of men’s teams are dwindling because colleges are dropping what are called the minor mens sports, the ones that dont draw crowds or make money, and investing more and more in just one sport – football. The Fact that just twenty-three years ago, there was 107 mens gymnastics teams in this nation, now there are only 20 teams left just so happens to prove Lewis s statement to be true.(CBS news) Finally, Title IX says that equal benefits should be given to both men and women in the sports and education industries, but there are people who disagree with this statement. Title IX was not made for the intent of giving women a beneficialShow MoreRelatedCommon Grammar Mistakes . While Speaking, People Might891 Words   |  4 PagesThe types of paper are different from each other, such as journal, summary and critique. Since different paper types have different structures and expressive methods, it is more precise to discover the common mistakes made by students through different essays. The most common grammar mistakes include punctuation, spelling, verbs tenses, capitalization, incomplete sentence. First of all, in the critique paper about Title IX, the most obvious mistake is that the author use comma to link two separate sentencesRead MoreMen And Women Should Be Offered The Same Opportunities948 Words   |  4 PagesGENDER AND SPORTS (redo title) Men and women should be offered the same opportunities. Men dominate the sport industry: men participate more in sports, viewers tune in more to men sports, and men playing sports is more acceptable. At a young age, boys tend to be push to participate more in sports or bond with their father over sport. On the other hand, young girls are motivated to dance or cheer- graceful activities and bond with their mothers through shopping or activities geared toward femalesRead MoreWomen s Impact On Female Athletes1493 Words   |  6 Pagesknown about the harsh treatment or lack thereof that women received in athletics. Until Title IX brought these issues out, most women in athletics went on unnoticed or not having the ability to achieve their maximum potential because they were not receiving the adequate treatment as the opposite sex was. Discrimination towards female athletes has been an ongoing issue for women for decades upon decades. Until Title IX was passed in 1972 by Congress, the hardships that females had to face in athleticsRead MoreQbt 1 Annotated Bibliography2076 Words   |  9 PagesTitle IX does not currently achieve the bill’s original purpose of equal opportunity between the sexes because the tests used to measure compliance are flawed, the required balance of funding between male and female sports teams is skewed due to revenue sports, and there is a vast amount of misinformation about the results of Title IX hiding its failures. Bentley, Eric (2005) Title IX: The Technical Knockout For Mens Non-Revenue Sports. Journal of Law Education, 33, 139-166. This providesRead MoreThe Critique Of The s The And Rosner 2370 Words   |  10 Pages The critiques raised by Carton and Rosner are reasonable and are issues that should be addressed and studied further. The journey to gender equality must be one of constant re-evaluations. Title IX has significantly made progress toward improving accessibility of both education and sport to women in America. It has also done much to normalize these issues, though there is still room to improve. Among the methods of re-evaluation are studying different approaches. Canada s simplified andRead MoreMargaret Ledwith s Community Development : A Critical Approach1506 Words   |  7 Pagescommunity solidarity that unite people across the world in community struggle. However, these stories are underscored by an emerging critique of the changing political and social contexts of contemporary society that is characterized by managerialism, individualism, and consumerism. The first chapter explains a brief history of radical community development, including its critiques, while setting the political context. It is a radical analysis of policy and theory. The themes of resistance and empowermentRead MoreThe Underrepresentation Of Female Athletes2748 Words   |  11 Pagesfifteen years† (Zirin, 2007, p. 46). As a forward for the United States women’s national soccer team, she held the record for international goals, more than any other player, male or female, until 2013. After a pair of Olympic gold medals, two World Cup titles and a place in the National Soccer Hall of Fame, Hamm announced her retirement from the sport in 2004. As the curtain fell on Hamm’s legendary career, her retirement was met with a wall of silence from the media. Mia Hamm’s illustrious career slippedRead MoreSummary On Niccolo Machiavelli s The Prince 1109 Words   |  5 PagesNiccolà ² Machiavelli, a Florentine, lived between the years of 1469-1527. In 1513, Machiavelli wrote The Prince and gifted it to the Medici family with the original title of About Principalities. He first dedicated the work to Giuliano de’ Medici and later to Lorenzo de’ Medici. It was a political critique that was later printed under the title of The Prince in 1532. The treatise was controversial due to Machiavelli’s lack of regard for the morality behind his advice. In his composition, he pragmaticallyRead MoreThe Style Of David Fincher s Se7en1386 Words   |  6 Pages ESSAY TITLE Explore the style of David Fincher’s Se7en and explainn how the style choices crucially contribute to the film’s significance and effectiveness in relation to its framework Table of Contents 1. Introduction ii 2. Discussion vi 2.1 Frameworks of References vi 2.1.1 Historical Context vi 2.1.2 Authorship vii 2.1.3 Genre viii 2.2. Story Telling ix 2.2.1 Storyline ix 2.2.2 Clarity of Plot x 2.2.3 Plot Relevance xi 2.2.4 Complexity of Characters xii 2.2.5 Background of Motivations andRead MoreReading Free Vocational Interest Inventory1039 Words   |  5 Pagesthe American Psychological Association on Test Standards (Becker, 2000). This test is untimed, and the manual provides a standardized format for individual and group administration. The cost of test materials include: Manual: $44.00, Occupational Title Lists: $35.00, Test Booklets: (20) $42.00 (Pro Ed, 2012). Psychometric Properties Two types of reliability were examined: internal consistency reliability and test-retest reliability. Results of internal consistency show that most reliability coefficients

Papaya Free Essays

Papaya is a herbal supply of nutrients and minerals which might be important for the everyday functioning of the body.Because of its numerous wellbeing and curativeadvantages; it is broadly utilized everywhere around the globe. Read on and discover whyyou have to consolidate this ‘fruit of the angels,’ the call given by the famous voyager Christopher Columbus, in your ordinary eating regimen. We will write a custom essay sample on Papaya or any similar topic only for you Order Now 1. Enhance digestion.Papayas are usually eaten for correct digestion. The availability of papain, a stomach related super catalyst, enhances assimilation by separating proteins and additionally washes down the stomach related tract. The fibre acquired from the organic product allows increment defecations. Enhanced defecations indulgefacilitate the section of stool, thereby lowering the results of constipation. Hence, a tumbler of papaya juice is regularly endorsed as a home solution for assimilationrelated issues or astringency. 2. Brings down cholesterol:- Papaya is made of fibre, vitamin C and cancer prevention agents that stop cholesterin develop into your arteries. Cut ready papaya into items and consume this on the empty abdomen for higher outcomes. Eat papaya daily for at least one month to lower blood cholesterin. Try not to eat or drink anything for around two hours in the wake of eating papaya. 3. Secures against joint pain:- Papayas are known to be useful in opposition to rheumatoid joint inflammation and osteoarthritis. Papain and chymopapain, the two essential enzymes,found in papaya, accommodating in decreasing irritation related to osteoarthritis and rheumatoid joint pain. Additionally, Papaya contains cell reinforcement’s vitamin C, nutrition E and carotene that suggests mitigating properties against joint inflammation, therefore, enables to cure burning. Hence, an individual struck by osteoporosis, joint pain ought to take papaya consistently. 4. Useful for diabetics:- Numerous specialists have discovered that the utilization of crude papaya could aid to keep up glucose level and cholesterol in light of the high fibre content, accordingly keeping a beware of diabetes.5. Boosts your immunity:-Papaya is thought as a wonderful immunity booster. Eating of papaya has connected with the development of theimmunity arrangement of the body since it is an incredible supply of vitamin A, B, C, and K. They assist to decimate harmful microbes. A medium-sized papaya could offer you double your day by day necessity of vitamins. 6. Healthy skin:- Papaya is one of only a handful couple of natural products which are utilized for skin shining and face pack.It can enable your skin to look more conditioned and energetic. Papaya’s facial utilizations could facilitate to decorate the flexibility of the skin. Exorbitant free radical movement is accepted to be in charge of much of the wrinkling, hanging and other skin harm that happens with age. The vitamin C and lycopene in papaya guard your skin and might help reduce the signs and symptoms of getting old. The papain chemical and Vitamin A in papaya helps expel dead skin cells what’s more, inert proteins, accordingly restoring your skin. It also allows preserving your pores and skin hydrous. 7. Diminishes pimples ; Burns:- Most adolescents experience the ill effects of pimple issue. The juice acquired from papayas is utilized to treat the regions on the skin influenced by skin inflammation. An eating routine which has papayas will facilitate recover the condition internally, creating the skin clear. Or by utilizing a basic papaya cover you can avert pimples and diminish their length. The juice of the fruit is used on burnthe region helps in diminishing the imprints caused due to the burn.8. Hair Care:-a). Advances hair development:- The nutrients in papaya facilitate stop hairless. Eating papaya consistently can help lessen hair diminishing. b) Herbal conditioner:- As it is wealthy in minerals, vitamins and chemicals, papaya acts as a herbal conditioner, creating your hair milder and sleek. Mixture papaya, yoghurt, banana, and coconut oil together into a dense mash. Blanketed your head to hold warmness and left for about 30 minutes and wash your hair.This mixture is useful for soothing your hair. c). Papaya for dandruff remedy:- Hair dandruff has turned out to be a standout amongst the most widely recognized hair issues. Papaya is useful for hair dandruff. You can without much of a stretch control dandruff by utilizing papaya as it has catalysts which can avert and control the abundance development of oil and chemicals on your scalp. Crush a large portion of a papaya and blend it with a large portion of a measure of yogurt. Combine well and rub in it on the scalp. Wash off with cool water or a gentle cleanser following 30 minutes.9. Controls Menstruation:- Papaya juice can be of extraordinary help for ladies with unpredictable menses. Intake of fresh, young papayas can standardize the abnormality in one’s intermittent cycle. Papayas can deliver warm in the body. This extreme generation of warmth within the body animates the sex hormone. This instigates periods in the females. Henceforth, papayas can be helpful in taking care of troublesome menses.Papaya is made in important supplements and has a heavenly taste.To enjoy the numerous advantagesof papaya, don’t forget to include this sound and flavorful organic product to your eating routine. How to cite Papaya, Papers

Accounting Financial Analysis Report Wesfarmers

Question: Compare current assets and current liabilities as shown on the balance sheet and comment on the short-terms solvency of the company. Compare current assets and current liabilities as shown on the balance sheet and comment on the short-terms solvency of the company. Answer: Wesfarmers is one of the best companies in Australia. To answer this question, the consolidate balance sheet of the company for the year ended 30th June, 2016 has been considered. This balance sheet has the amounts of current liabilities and current assets for the year 2016 and 2015. The comparison is shown under: Current Assets Particulars 2016 ($m) 2015 ($m) Cash and cash equivalent Receivable Trade Others Receivables Finance Advances Loans Inventories Derivatives Others 611 1,628 835 6,260 54 296 711 1463 806 5,497 428 188 Total 9,684 9,093 As per the above list, the total amount indicates that there is an increase in current assets in 2016 than 2015. However, there are increases and decreases in items of the current assets. The amount of cash has increased in 2016. It indicates that the company has cash to pay the daily obligations of the business. Trade receivables and other receivables have also increases in 2016. The increase in receivable is an indicator of increase in sales. There is also increase in the loan and advances as well as in Inventories. However, the amount of derivatives has decreased in 2016. Other current assets have increased by a large margin (Agbada and Osuji 2013). Current Liabilities Particulars 2016 ($m) 2015 ($m) Trade and Other Payable Interest Bearing Loans and Borrowings Income Tax Payable Provisions Derivatives Other 6,491 1,632 29 1,861 160 251 5,761 1,913 64 1,605 142 241 Total 10,424 9,726 According to the latest balance sheet, most of the items in current liabilities have increased. Trade and other payables have increased by a fair amount which indicates that the company use to give a lot of credits to the customers. However, the company has been successful to decrease the amount of loans and borrowings in 2016. This will help to decrease the amount of interest payable in 2016. Income tax payable has decreased in 2016. On the other hand, provisions, derivatives and other current liabilities have increased significantly (www.wesfarmers.com.au 2016). According to Adrian (2015), short term solvency of a company refers to the ability of the company to meet the daily obligations of the business. It means that the amount of current assets should be more than the amount of current liabilities. Only then the company will be able to meet the daily obligations. As per the current balance sheet, both the total of current assets and current liabilities has increased in 2016 than 2015. The matter of concern is that in 2016, current liabilities are more than current assets. However, in 2015, the situation was much better as the total current assets were more than the total current liabilities. This situation indicates that the solvency position was better in 2015 than 2016. It shows that Wesfarmers is not fully able to meet the daily obligations of the business. That means the solvency position of Wesfarmers is not good. Thus, the company needs to take corrective measures to recover from this position (Pierret 2015). References Adrian, T., 2015. Discussion of Systemic Risk and the Solvency-Liquidity Nexus of Banks.FRB of New York Working Paper No. FEDNSR722. Agbada, A.O. and Osuji, C.C., 2013. The efficacy of liquidity management and banking performance in Nigeria.International review of management and business research,2(1), pp.223-233. Pierret, D., 2015. Systemic risk and the solvency-liquidity nexus of banks.Available at SSRN 2346606. wesfarmers.com.au. (2016).docs/default-source/reports/2016-annual-report.pdf. [online] Available at: https://www.wesfarmers.com.au/docs/default-source/reports/2016-annual-report.pdf [Accessed 29 Sep. 2016].

Pillow Angel Ashley free essay sample

Their roles in this controversy were as enablers. The parents felt that because Ashley had brain damage they needed to stop her growth and menstrual cycle. Even though the procedures were controversial the parents were still seeking for a way to make it happen. The so-called â€Å"treatments† that were performed were breast bud removal to discontinue the growth of her breast, a hysterectomy to get rid of her menstrual cycle, and estrogen therapy to weaken her growth. (Peace, 2007, 5) The supporters for the disabled believe that the physicians will never comprehend the true value of their deeds. Dr. Douglas Diekema, who was the chairman of the ethics board of Seattle Children’s Hospital, stated that even he could not believe what the parents were asking he had to take in to consideration as to why they wanted the procedures done. (Gibbs, 2007,4) The treatment was not even tested yet and Ashley was not in any danger if she did not get the treatment. We will write a custom essay sample on Pillow Angel Ashley or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So was the treatment really beneficial to Ashley or more for her parents? For the sake of convenience, Ashley’s parents were willing to make an unethical request of doctors. They wanted the treatments for the sake of making it being easier for them to move her and the ability to continue to lift Ashley up for baths and being able to dress her. (Gibbs, 2007,5) Ashley was only 6 years old when her parents decided to have all the procedures done. At such a young age her parents took away her identity. (Gibbs, 2007,8) Could they not find a better way to handle this? There could be a chance of Ashley being able to move an electronic wheelchair with her head had they waited to see if she was capable of that. As much as the doctors wanted to help how far would they go to just to benefit the parents with the care of Ashley? â€Å"Turning people into permanent children denies them dignity and whatever subtle therapeutic benefit comes from being seen as adult. † (Gibbs, 2007, ) This is made even more unethical because her parent’s claimed to be college educated professionals and so their decision goes to prove that it was for convenience. The parent’s preference trumps Ashley’s fundamental human rights. Ashley’s parents were stunned at some of the comments that were posted on their chat boards. Some of the remarks were stating that they found the Pillow angel Ashley offensive and stated that it was â€Å"truly a milestone in our convenience society† and some just could not grasp the thought of why the parents chose this route. (Pilikington, 2007, 7) Would this treatment be tolerated if parents would want this for a healthy child? Mary Johnson who is an editor for Ragged Edge an online magazine for disabled activist said, â€Å"People have been horrified by the discrepancy. (Pilikington, 2007,  ¶8) Mary Johnson was frightened at the fact that if another child with a different disease would get the same procedure but not have the same effects as Ashley. The co-writer of Archives of Pediatrics amp; Adolescent Medicine, criticizing treatment for Ashley was an experiment without any research, stated that it was a â€Å"technological solution to a social program. † (Pilikington, 2007, 10) The confidentiality laws in medicine are important especially for cases such as these because of the backlash and controversy it can stir.

Rhetorical Speech Analysis- Robert F. Kennedy

Rhetorical Speech Analysis- Robert F. Kennedy Free Online Research Papers The famous Indianapolis speech, given by Robert F. Kennedy, breaking the news of the assassination of Rev. Dr. Martin Luther King (informing a mostly black audience) is a perfect example of the humble, humanistic speech style of former Presidential candidate. Although short, Kennedy’s words in this speech are profound and lasting, a simple approach which was mastered by this great social thinker. Through rhetorical analysis of this somber speech it is clear that Kennedy was a clever, emotional connected public speaker who used his time at the podium to not only commemorate a life, but also build support for his campaign. The speech was given the evening of April 4, 1968 during Kennedy’s campaign tour. Kennedy had just arrived in Indianapolis, Indiana when he heard the tragic news of Kings Assassination. Immediately after his plane landed Kennedy was expected to appear publicly to promote his campaign. While the police highly urged Kennedy to skip this stop on his tour because the area was considered to be a dangerous ghetto, Kennedy insisted he reach out to its inhabitants. The sudden, unexpected, and devastating news was the catalyst for an immediate change of agenda as Kennedy would have the difficult task of speaking to a mostly black, very up-beat audience, none of whom were aware of the recent assassination of King. This set the scene for what would be a memorable, reflective, and impromptu memorial speech that has been preserved as a Kennedy trademark. Because of the spur-of-the-moment nature of this speech, it is hard to categorize. Obviously Kennedy was working on a campaign but the speech, both in content and format, is presented as a special occasion style speech. Kennedy begins by breaking the news of Kings death to his audience (who reaction is horrifying) then quickly brings the attention back to himself by using humanistic, thoughtful language which sets up the rest of his unplanned speech as a tribute of sorts. It was clear that Kennedy was particularly aware of his mostly black audience as he makes every effort to relate to them through sympathy and equality. He never speaks down to them about King but rather speaks as if he were one of them. Throughout the speech Kennedy stayed calm and collected yet never seemed desensitized (as is so often the case with more modern speakers). You could see through the delivery of his speech and the tone of his voice and language that this was a very serious occasion not to be discussed in a sterile manner but rather through respectful commemoration. He constantly reminds the audience of the goals for King and cleverly connects those goals to his own, further gaining audience respect as a leader and equal individual. An example of this is presented toward the beginning of the speech when Kennedy states â€Å"Martin Luther King dedicated his life to love and to justice between fellow human beings. He died in the cause of that effort. In this difficult day, in this difficult time for the United States, its perhaps well to ask what kind of a nation we are and what direction we want to move in.† This is beautifully poet and political as it seamlessly and honestly pays tribute to King and his work, while at the same time build momentum for Kennedy’s own work as a Presidential candidate. While this speech is very eloquent and appears to be crafted, it is important to recognize the atypical circumstances that shape the delivery of the speech. Since it was a unarranged speech the language, while poet and constant, is ultimately informal in terms of a political rally. Kennedy has a very solemn tone of voice that isn’t recognizable as a political quality. This is not at all in appropriate, but rather due to the circumstance very effective as it automatically allows the audience to share these words rather than just receive them. Furthermore Kennedy centers the body of the speech around social injustice, equality, and national division all topics relevant to the life of King, and his own work. It is clear that the audiences fear and devastation quickly turns into a powerful excited energy to continue King’s mission. This displays a certain level of brilliance on the part of Kennedy because it is surely assumed that he new a situation like this could turn to riot and destruction, yet through his smart and personal language he reversed a possible disaster before it could even begin. This genius is displayed when he states â€Å"For those of you who are black and are tempted to be filled with hatred and mistrust of the injustice of such an act, against all white people, I would only say that I can also feel in my own heart the same kind of feeling†¦But we have to make an effort in the United States, we have to make an effort to understand, to get beyond these rather difficult times. Finally Kennedy ends with a reflective quote from Aeschylus, and once again repeats for the third time â€Å"What we need in America† then going on to his quick agenda. This repetition is an affective tool in his speech, especially one as short as this. Again this allows him to stay connected to the theme of a tribute speech while also driving his point into the minds and more importantly the hearts of his audience. Kennedy not only rose to the occasion but rose above it. He was seamlessly able to honor the life of Rev. Dr. Martin Luther King by connecting King’s life’s dreams to his career and campaign goals. His words were simple and clear (specifically being adjusted to his lower economic class audience) but poetic and profound. Robert F. Kennedy was assassinated himself only two months after the night he gave this speech. His words echo through decades and his powerful skills as a social leader and kind nature as a human being as forever sealed within the unforgettable words of this speech. Research Papers on Rhetorical Speech Analysis- Robert F. KennedyHonest Iagos Truth through DeceptionComparison: Letter from Birmingham and CritoBringing Democracy to AfricaAnalysis Of A Cosmetics AdvertisementHip-Hop is ArtCanaanite Influence on the Early Israelite ReligionRelationship between Media Coverage and Social andThe Masque of the Red Death Room meaningsWhere Wild and West Meet19 Century Society: A Deeply Divided Era

Entrepreneurship - Creative Journal Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurship - Creative Journal - Essay Example In business, most managers believe that this is the most significant mark of a successful entrepreneur (Mazzarol, 2007). Achievement can also be enhanced by giving rewards, salary increment, bonuses and rises to most successful employees. Employers also play significant roles in developing employees’ skills and talents. They can collude with learning institutions to support and supervise research done by their employees, or through transversal skill development (Mazzarol, 2007). Human resource managers also need to provide clear hiring and exit procedures, but more notable is to retain current employees through a set of institutional benefits like competitive wage, support for international mobility, and supplementary pension schemes (Mazzarol, 2007). Locus of control describes the extent to which a person believes that the outcome results are influenced by their own behaviors, or from their external surrounding. Managers, therefore, need to create an environment that motivate s its employees to work hard towards achieving the organization’s goals (Mazzarol, 2007). Locus of control is usually low when change strategies are being implemented within the organization. In order to solve this problem, managers have to create an effective means of communication that informs the employees on the strategies and processes required for the implementation of that change. As the work environment changes, I realized that I can either contribute to the success or failure of a business. My attitude towards the impacts of external influences on the quality of work and the success of the business is the key factor that influences my contributions to the success of the business. Positive external influences enhance my efficiency and productivity within a short period, as compared to negative external influences that still require consultations and decision making process in order to be resolved. This process involves much time, and this slows down employees’ morale towards achieving the organizational goals and objectives (Mazzarol, 2007). Second Journal Entry Set Small and large firms play ever-increasing roles in innovation. Innovation is mainly driven by market dynamics and technology. Currently, recommendable advancements have been made in several areas that include multimedia, computers and electronic devices. Of all the innovations that have been done, internet is one of the innovations that have significantly influenced my daily life. The internet has changed the way I learn, shop, communicate and conduct my business. In the modern world, internet is the most famous and effective means of spreading information, fact or fiction (Mazzarol, 2007). In the past centuries, people were once limited to news of the local television channels and newspapers. However, anybody can currently search the globe, international markets, foreign products, different cultures, international jobs and so on. Through the internet, it is much easier and c heaper to communicate with friends and relatives more than telephones and letters. The internet has given me an opportunity to meet several friends both locally and internationally. It is possible to directly communicate to distance friends face-to-face, or through chatting. In other words, internet has limited both geographical and political boundaries that earlier

The Case Against Affirmative Action Research Paper

The Case Against Affirmative Action - Research Paper Example For instance, since the blacks were treated as slaves once, it is justified that they should be getting some privileges over and above the whites that perhaps had no connection with slavery. The idea is based upon â€Å"Two Wrongs Make a Right Thesis† (Pojman) Despite all, one might argue essentially on the basis of discrimination alone that affirmative action cannot do justice to the society at large an is ethically wrong. 1. Students who begin their career at a disadvantage will need some thrust or support to move forward. Coming from black families put them often at a disadvantage in terms of economic and social status. They often belong to crime-infected families and are place at a disadvantage compared to the whites. 2. Affirmative action will draw the people from minority groups to choose those profession or academic careers, which they would not have thought in other circumstances. For instance, women are entering into fields of technology. It is important to alter the stereotypes in order to prevent future discrimination. 5. Another argument, which is often put forward states, is based upon â€Å"No One Deserves His Talents†. Individuals do not have claims to any particular merit; hence they will not have access to the better ranks or positions in the society. 1. Discrimination of any sort is bad even if it is biased towards the majority groups. In fact this is a case of reverse discrimination. It is pointless to punish the innocent white people for the wrongdoings of their ancestors. 2. The diversity argument is favor of affirmative action has been discussed before. However, in certain cases where a white policeman might be able to arrest a black criminal better and vice versa might be regarded as a case of merit instead of affirmative action. 3. The ‘No One Deserves His Talents’ is based on the ground – ‘If a person does not deserve what produces something, he does not

Single parent families Essay Example | Topics and Well Written Essays - 750 words

Single parent families - Essay Example Usually, pregnancy outside of wedlock means the mother of the child will be raising children alone. While social mores have changed concerning out of wedlock children and divorce, the fact that these negatively impact children cannot be denied. Growing up in a single parent household holds many disadvantages and few advantages. The greatest of these disadvantages is the amount of stress experienced by the children and parents in this family. The stresses experienced in a single parent family have a negative impact on the health, educational success and career opportunities for all members of the family. A recent study suggests that high level of stress for mothers may affect the quality of care they can provide for their children (Bronnemann, 2005). The biggest stress reported by single mothers in this study was the constant need for choosing between earning a living and providing quality childcare. Single mothers are the sole providers for the family. Their occupation often requires them to work when called upon. Single mothers must take care of the children in all ways. They report that often, they need to give up caring for a child so they can keep the job that supports the family. Mothers report that they sometimes need to delay doctor’s visits for themselves or their children when the work schedule must take precedence. This sometimes results in longer illnesses and more missed school and work. Another duty that single parents often feel they cannot fulfill is assisting their children with their education. Single parents often find that their children come home to an empty house or are sent to some sort o f after school care provided by friends or family. These situations are not ideal for getting homework done or being available to help with school assignments. Single parents report that they have a difficult time communicating with teachers when they have concerns because they are working through the school day. Students living in single parent fa milies are often expected to do their work without the guidance of a parent at home. Single mothers report that they often return from work to the many domestic duties such as cooking, cleaning and shopping that would normally be shared with a spouse. They recognize that education is important, but so is providing the necessities of life. When forced to choose, many single mothers find they must work on providing food instead of providing help with schoolwork. This inability to do both limits the educational progress of some children in single parent homes. The same is true for single parents. Educational opportunities are limited due to the inability to attend classes and provide adequate childcare. This creates a stressful situation for the parent. They often find that they are stuck in their current position because the necessary education to move up cannot be obtained. Single parent homes make obtaining education difficult for children and parents. A final result of the stresses single parent families experience is the career possibilities of the children. Children growing-up in single parent families are more likely to live in poverty and suffer from all of the disadvantage that poverty brings. This includes long-term problems such as unemployablility of the attainment of low-level employment that does not provide enough income to escape poverty. Children growing up in the stresses of a single parent home have fewer career opportunities

Debate on Guns on School Campus

Debate on Guns on School Campus To carry or not to carry: aiming at safety on campus On March 10, 2017 when I was in my English class, my phone vibrated as messages from the school warned student to stay away from an evacuated area on the campus. The evacuation was then lifted after a suspicious item was found and determined to be safe. This was the first time I had encountered such security activities which raised my awareness of firearms on campus. In the wake of several campus shootings, the heated controversy surrounding the permit of guns on campus has circulated the nation for years. Even though people should have rights to protect themselves, it is not enough reason to allow guns within learning institutions, therefore, I believe guns should be banned on campus. First, presence of guns on campus will have negative impacts on the dynamics of learning environment. College campuses are the living and learning community of students and staff from different backgrounds, where freedom and openness in academic debate and intellectual exchange are encouraged. If guns are allowed in campus, the entire campus community will be in fear of their life, wondering if other fellow students or staff are carrying any guns and can pull them out if a dispute arises. Lecturers could fear that the students with poor grades may threaten them for better grades. An example is the notorious campus shooting at the University of Arizona in 2002: a failing nursing student shot three professors to death due to his anger and depression (Holguin). Campus will become emotionally threatening and crime-oriented environment. Dangerous weapons should never be carried around, even in concealed form, in such open learning environment. Another argument for why guns should be banned on campus is young adults brains does not fully mature despite their physically mature appearance. Darby Dickerson, former dean of Texas Tech University School of Law, is an expert in higher education law and policy and is an elected member of the American Law Institute. She states that researchers have discovered that human brain change significantly during adolescences, and are not fully developed until about 24, with regard to thinking ability and judgment. Also, high-risk alcohol and other drug use among student population have long-term negative effects on brain development, which leads to poor decision making. According to the National Survey on Drug Use and Health (2015), 58 percent of full-time college students ages 18 to 22 drank alcohol in the past month compared with 48.2 percent of other persons of the same age. Researchers also estimated that each year, 1825 college students between the ages of 18 and 24 die from alcohol-rel ated unintentional injuries; 696000 students between the ages of 18 and 24 are assaulted by another student who has been drinking (NIAAA). Therefore, granting college students access to guns will pose increased risks of incidents of self-injury, accidental shootings and even murders. Furthermore, multiple individuals with firearms will negatively affect law enforcement officers response during emergency situations. It will lead to confusion over identifying attackers among many people who are carrying guns which they claim to protect themselves. Also, without training, armed individuals may harm innocents in an attempt to halt a bloodshed. ÂÂ  Advocates for guns permit on campus claim that licensing of guns will increase their safety. They believe one should carry a gun in self-defense. Especially when newspapers splash headlines of campus shootings across the country, giving an impression that American college campuses are not safe, in response, there is an increasing urge for self-protection. Supporters for concealed carry on campus argue that armed students and staff will deter any aggressive acts toward the school, rather than becoming victims of violence. They claim that it will reduce crime. In contrast, the International Association of Campus Law Enforcement Administrators, Inc., (IACLEA), in its position statement, points out that: There is no credible statistical evidence demonstrating that laws allowing the carrying of concealed firearms reduce crime. In fact, the evidence suggests that permissive concealed carry laws generally will increase crime. Ian Ayres John J. Donohue III, Shooting Down the More Guns, Less Crime Hypothesis, 55 Stan. L. Rev. 1193, 1285, 1296 (Apr. 2003); and Ian Ayres John J. Donohue III, The Latest Misfires in Support of the More Guns, Less Crime Hypothesis, 55 Stan. L. Rev. 1371, 1397 (Apr. 2003). The organization also insists that use of a gun in self-defense appears to be a rare occurrence. As explained, there is not enough evidence to prove that campus carry would reduce crime rate or guns would be used in self-defense solely. Another argument gun right activists make to call for guns on campus is to protect women from sexual assaults. They argue perpetrators would less likely to attack women if they knew women around them might also be armed. Also, victims could have a chance to shoot attackers, assuming they would be able to use it effectively to protect themselves. However, reliable social science research indicates that based on the way victims typically react to these experiences, solving campus sexual assaults by arming women with firearms will not work. Studies show that 89 percent of campus sexual assaults involve drugs and/or alcohol (Krebs, Lindquist and Warner) and 90 percent of college sexual assaults are committed by someone the victim knows (Sampson 6). In such situations, victims would likely have a difficult time pulling out the gun to someone they associate with or when they are in frozen state due to drugs, alcohol or tonic immobility. Even after looking at all the evidence there are still people who believe that firearms should be allowed on campus. Their argument could be valid if we consider the broader legal rights to carry guns if one has gone through mental health screenings, had extensive trainings and passed all the tests before obtaining the license. It would be ideal if every gun license holder had gone through many difficult exams to determine if he/ she is qualified to use guns. However, it is easier than before to obtain a license in many states these days, raising the question if those license holders are well-trained and mentally stable or not. Allowing everyone to carry a gun cannot solve the crimes; indeed, it may have the potential to dramatically increase violence on college campuses. Campus security must be left to well-trained professionals. They have proficient techniques to defend campuses against violent attacks without harming innocent students. Instead of granting permission to carry guns on campus, preventive and preparative measurers should be taken and well developed to improve school safety. References Dickerson, Darby. White Paper-Guns on Campus. 17 February 2011. The National Behavioral Intervention Team Association (NaBITA) Web site. White Paper. 19 March 2017. . Holguin, Jaime. Eerie Letter From University Killer. 31 October 2002. Web. 19 March 2017. IACLEA. IACLEA Position Statement: Concealed Carrying of Firearms Proposals on College Campuses . 12 Agust 2008. 24 March 2017. . Krebs, C. P., et al. College womens experiences with physically forced, alcohol- or other drug-enabled, and drug-facilitated sexual assault before and since entering college. Journal of American College Health (2009): 639-649. Print. NIAAA. Alcohol Facts and Statistics. December 2015. 22 March 2017. . SAMHSA. 2015 National Survey on Drug Use and Health (NSDUH). Table 6.84B-Tobacco Product and Alcohol Use in Past Month among Persons Aged 18 to 22, by College Enrollment Status: Percentages, 2014 and 2015. 2015. SAMHSA Website. 22 March 2017. . Sampson, Rana. Acquaintance rape of college students. Problem-Oriented Guides for Police. n.d.

Investigation Into Counter-culture :: essays research papers

( synopsis), will it be the sixties the 20th century, U.S.A. protest movement that relied mainly on youth happened by society, the sport involved each field, such as society and politics, culture,etc., Influence it so far. Tentatively this resist movement movement against culture of referredding to as this text. This text pass give an oral account method of history, it combines documents and materials as much as a large amount of resist origin of sport probe into to this. Draw the conclusion and think , except that racial discrimination, the Vietnam War,etc. are outside the obvious reason, It lie in also turbulence reason U.S.A. from industrial society for on the sixties to behind make the transition at industrial society,it doesn't change that social structure face. Contradiction and result of the conflict in period that the resistance of young people make the transition. Cold war and social turbulence, have aggravated their resistance again. Collapse and send the writer's works an d thought, offer abundant thought resources for this movement. The keyword: U.S.A. culture /movement against culture /visit source Mention one word of" counterculture"( counter-culture), People recall rock music, take drug of U.S.A. the sixties naturally very, quality abnormal, have an abortion, not naked to go straight and crazy about odd habit and pursue fantastic playing leather culture, And hippy in New York Central Park, and countryside of New York Woodstock( Woodstock) revel Jinmen of San Francisco park around the clock, March 26, 1967, 10,000 young men and women assemble on the meadow in Central Park of New York, salute to the love. They fly a kite , throw frisbee , daub the color on the face each other. Will it be spring 1968 year, one abouth hippy wear unusual or exotic dress and assemble in Jinmen of San Francisco park several day and night in succession, with the rock, singing, poem, Weird behavior of even uncovering etc., express the resistance of the society. Will it be summer 1969, about 400,000 more than people assemble in Woodstock in the countryside of New York by same way. Loving, fre edom, peace that the slogan that they called out is". " the park and Woodstock of Central Park of New York, Jinmen, San Francisco become the symbol of the American movement against culture because of this. " politics correct" in afterwards( political correctness), plural culture( muti-culture) and to mainstream challenge of culture.

Marketing management assignment Essay

Executive Summary The culture to eating chocolate has certainly evolved over the years in Singapore. A beautiful box of nicely wrapped chocolate was no longer appealing to Singaporeans, especially those whom are born after the 1980s and later. People of this generation go for chocolates that not only taste good but also look good. Therefore Godiva Gems would have to evaluate the markets and use certain strategies to cater their best to certain groups of customers. The strategy introduce was Segmentation, Targeting and Positioning. Foremost, I would introduce the 4 different types of segmentation of the consumer’s market; in the situation of Godiva gems the demographic segmentation seems to be the best choice to segment the market. By segmenting the consumer’s market into chocolate lovers and non-chocolate lovers, which would be further, break down the segment of chocolate lovers into smaller segments through differentiation. Therefore Godiva Chocolate Company will only concentrate on 2 segments as my target. They are the teenagers especially the students and children from the age group of 4 to 7. I would also include the reasons as to why these segments are more penetrable in my point of view. To add on, Positioning is about finding the best way to convince a consumer that their want could be a need. Next I would move on to marketing mix of Godiva Gems. In product strategies, I would use value added method to cater to the different preference of my targeted audiences, by producing two different sets of Godiva Gems to satisfy two different groups of people. In my place strategies, I chose to place Godiva Gems nearer to my target audience to give them the convenience of buying luxury chocolate in the neighbourhood area. In the price strategy, I chose to use the market penetration pricing method to cut off competition and attract as many buyers as possible; follow by the different pricing for chocolates catering to different targets. Lastly, in my promotion strategy, I chose the rational approach on Godiva Gems, follow by the reasons which I think rational approach is the best way to appeal to my target consumers. Chocolate Culture in Singapore The chocolate trend in Singapore is slowly changing over the years. In the past, a box of fine chocolates would still work fine as a gift for occasions. Lately, it’s no longer necessary to buy a beautifully gift-wrapped box of assorted chocolates anymore. With the advent of gourmet quality, chocolates in recent years have made consumers buying them not only for their taste and also for their designs. For instance, the Godiva chocolates are one of the many luxurious chocolates around, and it has always been the best choice as gifts for special occasions. The Godiva chocolate company realized that people love to share chocolates in general. Therefore people go for the individual wrapped offerings like the Lindor Truffle, as they are more attracting. Marketing Strategies – Segmentation By market segmentation, it means that companies divide large heterogeneous markets into smaller segments so as to reach out to people in certain segments more efficiently and effectively with products and services that match their needs. Segmentation goes by four different categories; they are Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation and Behavioral Segmentation. I would use Demographic Segmentation to divide the chocolate market for Godiva Gems. Demographic Segmentation is to divide the market into groups bases of variables, things like race, gender, age, income are some common factors which are popular which people are normally group. This is because the needs and wants of people are closely related to the demographic variables. In addition, the needs and wants of people may vary due to trend influences and the situations they are in. In the situation of Godiva Gems, I would divide the consumer market into 2 big segments; there are the chocolate lovers and the non-chocolate lovers. Assuming there more chocolate lovers than the non-chocolate lovers, therefore further division of the segment is needed to bring the large segment into smaller segments. Marketing Strategies – Targeting and Positioning After division and evaluation of the market segments, the next step targeting is very important. This is because a company only has limited amount of resources therefore has to decide which and how many segments to venture into. Each smaller segment is different and Godiva Chocolate Company needs to work on these differences to best position itself in the consumer’s market. Positioning simply means to find a stand in the heart and mind of every targeted consumer. It is also express as differentiating the competitive advantages in the smaller segments, by choosing the right advantage that would benefit the company which to build a position in the consumer’s market. For instance, the teenagers- students segment and the Children segment each has their own unique differences between them. Therefore the smaller segments that Godiva Gems would be targeting are the young working adult couples and the large families with children. Teenagers – Students Segment Godiva Gems chose to target on teenagers especially the students between the ages of 13 to 16 holding an monthly allowance of $300 to $800, because this group of teenagers generally are outgoing and fun, they gather with friends and get involve with many activities, even though they have minimum purchasing power, they would consider buying luxury chocolate to eat because of peer influence and brand conscious. For instance, when a secondary school student walks into the school eating luxury chocolate, other peers may get envious or jealous and would start to look for one as well. Therefore Godiva Gems could cater to the needs and wants of this group of teenagers because the chocolates would be pack in individual wraps, which can be carried around easily and share around with friends. Young Children Segment Next, Godiva Gems could also target on the children at the age of 4 to 6 with parent holding an annual income of $24000 to $36000. Children in general love candies; chocolate would be one of their favorites. Parent would buy chocolates for their children just to make their children happy. Furthermore, children at the age of 4 to 6 share very close bond to their parent. This is where the Godiva Gems could play a part in creating the family bonding and bring joy and happiness to families by simply eating chocolates together. As Godiva Gems comes in individual wraps, bringing it out on family activities is the best choice. Next I would move on to another strategy known as the Marketing Mix. Marketing Mix Marketing Mix are sets of controllable, tactical marketing tools that a firm uses to create the kind of response which they want from their targeted market and it consists of four different strategies and they are the product strategies, the price strategies, the promotion strategies and lastly the promotion strategies Product Strategies In the market, people in general favor products that are highly available and affordable. In order to achieve the results that Godiva Gems wanted, the comparison made through observation of other chocolate product purchase by consumers would tell the company where Godiva Chocolate stands; in addition it also reveals the competitive advantages of Godiva Gems. Product strategies work in many ways. For instance, surveys could be given out to the targeted audiences in order to capture their preferences towards chocolate. This way, the firm could analysis the external environment and know what the consumers like best. For example, Children in the age group of 4 to 6 would like their chocolate in different patterns and colors while the students in the age of 13 to 16 might focus more on the taste and brand of the chocolate. Therefore Godiva Gems could work towards the preferences of the targeted market. The preferences of the targeted audience create the value add to Godiva Gems. Godiva Gems would come out with many patterns and colors coated chocolates to suit the children market and different types of chocolate tastes to cater to the students. In addition, a crew of dedicated sales personnel would be value added aspect to marketing a product. This is because people in general buy the goods along with the services therefore people do concern over the manner which they were being treated and serve. The same should apply to Godiva Gems. In a nut shell, Godiva Gems have to achieve the needs of the targeted market, at the same time the service standards, which the chocolate is sold, must also be excellent. Godiva Gems should portray the image of luxury chocolate at an affordable price. Place Strategies Place strategies are about finding the right place to distribute your product. Hence, Singapore is a very small market compared to almost all countries in the world and almost all luxury chocolates could only be found in the places like shopping centers, museums and the National airport of Singapore. No doubt, many people go to places like the orchard road on weekends but the shopping centers are mostly filled with young adults. My target audiences are students and Children, Student at the age of 13 to 16 would most likely spend their time in the tuition centers and having school curriculum activities, they may not have the time to go out shopping. Furthermore, Children with the age of 4 to 6 are mostly likely to spend their weekends with the grandparents, playing at the playground while the parents go out to do their shopping. To reach out to these groups of people, Godiva Gems has come out with the strategy by walking into the neighbourhood. Godiva Gems aim to set up high-end chocolate shops in the estates to sell affordable luxury chocolate because the targeted audience can now get them around the corner. Godiva Gems could open the first high-end chocolate shop at one of the old estates, like Bedok. These estates have the most housing flats and neighbourhood schools. Price Strategies Since the targeted audiences are in the neighbourhood, the pricing of the chocolate must be affordable and not pricey. Firstly, I would use the Market penetration pricing strategy on Godiva Gems. Firstly, Godiva Gems is using a new product to enter into a new market; it needs to attract a large number of buyers as quickly as possible. Secondly, Godiva Gems selling at low prices could keep the competition, of other brands of chocolate, out of the market. Therefore, the company could price Godiva Gems that caters to children at the age of 4 to 6 in two different style; they can be sold at $30 per pack with 20 pieces of random individual wraps or children can choose among the chocolates from the lower shelving, on these lower shelving are each individual wrap chocolate with different design and color at the cost at $1.50. In this manner Godiva Gems are made affordable to parents, of young children, in the neighbourhood. In comparison, Godiva Gems that cater to students would be pack differently from the children pack and could be found at the higher shelving in the shop. The chocolates for the students come in boxes with 20 sticks of individual wrap chocolate at $40. In this way, Godiva Gems is made affordable to the students. Promotion Strategies Promotion Strategies are tool in helping the firm to get the message content across to attract the target audience to purchase the product. As my target audiences are the students and the parents of young children, I think the most suitable would be the rational approach. This is because, the rational approach relates to the audiences’ self-interest. The best way to attract the students and Children to get to know Godiva Gems is by giving out Samples. On this hand, the opening of a high-end chocolate shop located in the neighbourhood would definitely attract curiosity from the public. At this moment, the sales personnel would welcome the people outside of the shop to sample Godiva Gems. Godiva Gems would succeed when people purchase after they sample because it will mean the consumers like the taste of the chocolate. On the other hand, promotion strategy also works another way. For instance Godiva Gems could do opening ceremony sale promotion to attract consumers to buy the products. The products can be package in bundle and sell at different price. References Kaplan Study Guide for Marketing Management Extra Readings Don Sexton. and Donald Trump (2006) Trump University Marketing 101: how to use the most powerful ideas in marketing to get more customers. New Jersey: John Wiley & Sons, Inc., Hoboken Philip Kotler. and Gary Armstrong (2009) Principles of Marketing 13 ed. New Jersey: Prentice Hall.a

The Causes and Symptoms of Spina Bifida essays

The Causes and Symptoms of Spina Bifida essays Research has shown that mothers who have some form of prenatal education, and who are cared for by qualified physicians, have significantly lower risk pregnancies. Education is a key factor in preventing possibly severe birth defects such as, "spina bifida." Each day an average of 11 babies are born with neural tubal disorders or NTD's like spina bifida, or anencephaly. "Ninety-five percent of neural tube defects occur in women with no history of neural tube affected pregnancies." NTD's can occur early in pregnancy, often before a woman even knows she is pregnant. "In September, 1992, based on randomized control trials and observational studies, the United States Public Health Service published a recommendation, stating that "all women of childbearing age in the United States should consume 0.4 mg of folic acid daily to reduce the risk of having a pregnancy affected by a neural tube defect." (The Spina Bifida Association of America 1). "Each year, 300,000 to 400,000 infants worldwide are born with spina bifida and anencephaly," (Oakley S116). If new mothers, and even young women in general, were more educated about how their diet, and actions effect their babies, the number of cases of NTD's would be greatly diminished. Spina bifida occurs when the spine fails to close properly during the first few weeks of pregnancy. "The central nervous system and spine develop between the 14th and 28th day after conception" (Bloom 79). "Spina bifida occurs when there is a failure of development of the boney canal which surrounds the brain and spinal cord. In the spine, the affected vertebrae have a defect posteriorly (at the back) so that a boney ring does not completely surround the spinal cord. This leaves a gap so that, instead of the posterior arm being whole it is divided - that is bifid. The fault may occur in one or more of the vertebrae but it is most common around waist-level," (Association for Spina Bifida and Hydrocephalus 1). People ...

To What Extent Are Consultant Surgeons to Blame essays

To What Extent Are Consultant Surgeons to Blame essays To what extent are consultant surgeons to blame for waiting lists for surgery in the NHS? This essay examines the arguments surrounding the cause's of waiting lists, initially concentrating on the reasons that relate specifically to consultant surgeons before expanding to address the reasons beyond their power and influence. The short summary and conclusion includes a glimpse of some new initiatives being developed to combat waiting lists and fortunately some of the particular issues raised here. "I cut it in half, just by eliminating those on the list who'd moved or couldn't be contacted. Half of the remaining patients didn't need to have the procedure anymore, and for the half that did, I told them to go and 'fall over' outside and I'd see them in casualty and do it as an emergency.... Anyway, I quickly eliminated the waiting list and trotted off to tell my boss the good news. He was not amused. 'Don't you ever, ever, touch my waiting list again. It's my power base within the hospital and my passport to private practice outside.'" (Junior orthopaedic surgeon quoted in Hammond, 1999.) This quote is illuminating because it highlights a marked attitude difference between doctors and the public toward waiting lists. In this instance a doctor is demonstrating a very strong desire to preserve the length of his waiting lists and clearly citing self-interest as the reason. In comparison, a study by Canlan et al (1993) found that only 1 percent and 9 percent of their study group found the hospital waiting lists for non-emergency operations very good or satisfactory respectively. Conversely they found that 87 percent of the public surveyed (extracted from 1688 completed returns) are to some degree dissatisfied with waiting lists with 51 percent saying that they were in need of a lot of improvement, the most critical option available to them. Assuming that the consultant referred to above is somewhat representative of a sizeable b...

Complex Care Nursing Essay Example | Topics and Well Written Essays - 2500 words - 1

Complex Care Nursing - Essay Example ) Hb Haemoglobin 130g/L. 140-174 g/L WCC White cell count 12.89x 109/L 4-10 X 109/L Table 1 Investigation results of Mr. Smith Chest X-ray showed right middle lobe pneumonia. Being a non-smoker, Mr.Smith had not travelled overseas and had no exotic pets. Clinical assessment Mr Smith had scored 15 on the Glasgow Coma Score (Trauma-org). This indicated that Mr. Smith was having the best score and that he was in a good clinical condition where his neuropsychological status was concerned. This meant that he had his eyes open and they were responding. He was oriented, answering questions and obeying commands. Mildly febrile, he had accompanying tachycardia and his pulse had changed from the normal 72 beats per minute to 98 per minute. This could be partly due to the raised temperature and partly due to the progression to acute pulmonary oedema. The middle lobe had an anatomy which predisposes it to frequent involvement. The narrowness of the lobar bronchus and the acute angle at which it took off made it prone to difficulties of drainage. Pneumonia formed one cause of non-obstructive middle lobe syndrome (Bordow et al, 2005). The isolated position of the middle lobe also produced an impairment of collateral ventilation from the neighbouring lobes. Clearance of secretions was simultaneously defective. Inflammations constituted 47% of middle lobe syndrome in researches (Bordow et al, 2005). The history of symptoms of cough, fever with chills and the expectoration that Mr.Smith presented with correlated to the middle lobe pneumonia. Frontal and lateral chest X-rays provided the best pictures of the middle lobe. The Blood Glucose level was a little raised from the normal. He could be a borderline diabetic who needed to be watched and advised for a sugar-free diet. The stress due to the illness also could raise the glucose level. Investigation at intervals could help in the diagnosis. The electrolyte levels were slightly less than normal. Due to the fever and illness of the past five days, he could have reduced his food intake. Potassium reduction could also have been due to dehydration through excessive sweating following the fever. Serum creatinine was just above normal level. The glomerular filtration rate was however near normal. Repetition of the investigations would help in deciding whether the patient was going in for other complications. Haemoglobin level was slightly less suggesting again that dietary intake could have been less. Caution must be taken to prevent anaemia. The high CRP level at 287 mg/L was indicative of the previous history of MI in Mr.Smith. It could also be an accompaniment of the middle lobe pneumonia, an infectious process. BP was slightly raised. Respiratory rate was 20/min. with shallow breathing. The saturated oxygen level was 98% using a 6-litre Hudson mask and it was the percentage of hemoglobin saturated with oxygen at the time of the measurement. The 98% was a favorable level but the best was the 100% saturation. An indwelling catheter had been inserted. An IV access was also found. Subsequent assessment In the assessment after one hour, the condition of the patient had

International Human Resource Management Essay Example | Topics and Well Written Essays - 3750 words

International Human Resource Management - Essay Example As the paper declares an international organisation can only perform effectively through interactions with the broader external environment of which it is part. The structure and function ¬ing of the international organisation must reflect, therefore, the nature of the environment in which it is operating. Factors such as uncertain economic conditions, fierce world competition, the level of government intervention, scarcity of natural resources and rapid developments in new technology create an increasingly volatile environment. As the essay stresses contemporary developments show that IHRM is that part of the process of management that is concerned with the maintenance of human relationships and ensuring the physical well being of employees so that they give the maximum contribution to efficient working. Another contemporary development is called strategic IHRM. It â€Å"encompasses a strategic perspective and use their framework as a contemporary description of HRM†. Effective leadership should ensure human resources policy is adhered to and department activities are successfully carried out. It is essential that every manager and supervisor is aware of the principles of IHRM. International human resources management is vulnerable to a greater extent if its work can be devolved back to other national managers. In the light of these developments it is not surprising to find many theories which attempt to outline and explain cultural similarities and differences among societies. 2. The current state of the IHRM is described (Barham, Conway 1998) as homogeneity, which have obscured the real challenge of managing across cultures in the world. It is unlikely there will ever be a truly single homogeneous HR in the European HRM in the sense of there being a single, homogeneous culture. While this has led to some to argue that the proposed benefits of the IHRM greater opportunities for achieving economy of scale, improve efficiency and stimulate innovation can never truly be realised, they are perhaps missing the point. The cultural diversity need not be considered as a barrier to achieving wide objectives, but a facilitator of achieving

Emerging Market of Saudi Arabia Research Proposal

Emerging Market of Saudi Arabia - Research Proposal Example The initiates taken by both the government and the private sector players have promoted the investment opportunity in Saudi Arabia by creating effective partnerships with the Saudi Businessmen in effort to bring newer industries or modern technology to the country. Added emphasis is being given on attracting the infrastructure promotion and power generation but the investments made in these sectors are yet to exhibit the financial attractiveness in it. The existing capital investment from foreign institutions specifies three conditions (U.S. department of Commerce , n.d. ), The Saudi Arabia is a rapidly growing region among Arab countries and hence the empirical evidence gained from the choice each firms make on their capital structure (Leverage ratio) could be used to gauge their financial performance in the emerging scenario. This aspect as been considered on the reason that detailed and more exhaustive studies are needed to make valid conclusions on the best capital structure for any company (Rajan & Zingales, 1995, Harris and Raviv, 1991). Further, a few researchers have alos raised an opinion of the influence of organizational characteristics on the corporate leverage level, thus making this research more valid (Fan et al., 2004; Hall et al., 2004; De Jong et al., 2007). Thus, in order to understand the better performance of business organizations in the emerging market the criteria it is proposed to adopt the debt / equity ratio as the most appropriate parameter. Further, Saudi Arabia has a highly conservative financial market where the interest from debts is considered as illegal. Thus this creates a situation of very low leverage. Thus as companies have decided to undergo the process of financial planning the present approach would be turned from the debt to be linked more to equity approach. Thus this study could open newer vistas of academic research in the area of financial planning for the companies and proposing better investment options. 2: CONTRIBUTION TO KNOWLEDGE & STATEMENT OF SIGNIFICANCE The topic of capital structure is very important considering the potential of investment that the Saudi Arabian companies claim to have. The leverage signifies the amount of the debt securities the is issued by an establishment in event of the capital requirement. Hence, the extend of leverage that the firm carries in its capital structure is very important to understand the exact picture of financial performance. Thus the uncertainty of future profitability would loom large as the company would have to make regular interest payments besides the principal repayment. While the increased use of debt would result in a higher value of debt to assets ratio which explains the proportionate amount of fund the firm have borrowed with respect the assets owned by it. Thus the leverage or debt/equity ratio highlights the profits for a firm with positive earning while exposing the loses for a firm with negative records in earning. Thus in the research would help to

The Unity of Heaven and Human Essay Example for Free

The Unity of Heaven and Human Essay Your assignment is to write a paper that compares and contrasts the ideas of any two of the following three philosophers: Confucius (aka Kongzi), Mozi, Zhuangzi. In your comments, you should try to adopt the perspective of one of these three thinkers. For example, if you are comparing Confucius and Zhuangzi you might present Zhuangzi’s perspective on Confucius: Which of his ideas are similar to your own and therefore worthy of praise? Which ideas are different from your own and therefore reprehensible? Six different permutations are possible: Confucius on Mozi Mozi on Confucius Zhuangzi on Mozi Mozi on Zhuangzi Zhuangzi on Confucius Confucius on Zhuangzi The paper should be 3 pages (typed, double-spaced, with no unusually sized type fonts). It is due in class on Wednesday, October 16. Late papers will lose one grade step (e. g. B+ to B) immediately and an additional step every day until they are turned in. For your reference, I am putting the following books on Reserve in Hale Library: Vitaly Rubin, Individual and State in Ancient China. Arthur Waley, Three Ways of Thought in Ancient China Basic Writings of Mo Tzu, Hsun Tzu, and Han Fei Tzu, translated by Burton Watson Sources of Chinese Tradition, edited by Wm. Theodore de Bary The use of these books or any other sources apart from assigned class readings is entirely optional. Bear in mind that if you borrow any ideas from any printed sources (including books, articles and Web sites) you should indicate your source, and if you borrow their exact words you must use quotation marks. There is no need, however, to cite me for material in your notes that is based on class lectures and discussions. For course purposes, such material is considered to be in the â€Å"public domain. † In citing sources, for assigned reading and any of the four books listed above it’s OK to use a parenthetical citation such as (Ivanhoe, p. 109) or (Rubin, p. 25). If you cite any other sources, it would be best to provide a footnote or endnote providing full bibliographical information in the first instance. Please check with me if you are unsure how to proceed.

Feminism And Feminist Epistemology And Science Sociology Essay

Feminism And Feminist Epistemology And Science Sociology Essay The word feminism is very challenging and difficult to describe specifically but it has a greater value in todays society mostly in the developing areas like Nepal, Srilanka, Bangladesh etc. The women of developing countries are facing so many problems like inequality from political issues to even in their house. To eradicate such inequality problem from the existing society the word feminism developed. Feminism refers to the beliefs that are injustices against women and they have been devalued and denied full equality (1). Feminism helps to exaggerate the women roles, power and their contribution to the society. It gives the full freedom to the women about their choices of lives. This feminism refers to the equality between men and women. They have equal rights and responsibility towards the society. In the mid-1800s the term feminism was used to refer to the qualities of females (2). The term Feminism was derived from the French word feministe in the 1892 after the first international womens conference in Paris. The term feministe means belief in and advocacy of equal rights for women based on the idea of the equality of the sexes. Although the term feminism in English is rooted in the mobilization or women suffrage in Europe and the US during the late 19th and early 20th century (3). The feminist movement is divided in to three waves; First wave begin during the 19th century and it refers on a newer feminist movement that focused as much on fighting social and cultural inequalities as further political inequalities (4). The second wave in the early of 1960s, feminism saw cultural and political inequalities as inextricably linked and this movement encouraged women to understand aspects of their own lives as deeply politicized and reflective of a sexiest structure of power (5). The third wave movement arise ideology of A post structuralist interpretation of gender and sexuality in the early 1990s (6). These three movements encourage the women for their rights and their equality. The ideology of feminism starts influencing throughout the society after this movement. It brings a revolution in the way men and women are equal to each other and effects fundamental change in society. It entails that the women have equal rights and duty as a man in all aspect. What is feminist epistemology and science? Epistemologist focus on the nature, origins and the limits of human knowledge (7). It is the nature of knowledge itself and its study focuses for acquiring knowledge and differentiate between truth and falsehood. Epistemology concerns every scientific discipline which helps to the collective efforts of human beings. In the modern days the epistemology is the debate between the empiricism (i.e., knowledge is obtained through experience) and rationalism (knowledge can be acquired through reason). There are many aspects of knowledge like social, economical and many more but many of the epistemologist focus on the social aspect of knowledge where the production creation and discovery concerns. Social epistemology is the study of the relevance of social relations, interests, and institutions to knowledge (8). Feminism has also roles in social investigation of knowledge and its epistemology is concerned to the whose knowledge is being considered. Feminist epistemologist does not confess about the empirical evidence but instead of that it suggests knowing the social contexts and social beliefs because of its factuality. Feminist epistemologists of science typically argue that the way science is done includes cultural and social standards in the description of nature. Gender is both part of the cultural idea that shapes how nature is described and is also described by the process of science. The feminist critiques of science: The feminist critique of sciences is a crucial subject where the science may be negatively impacted by postmodern or feminist critiques in a similar way to humanities and social sciences. There is also a debate between the realism and relativism. Realism is that there is an objective world which people learn about. Relativism is the idea that truth is relative in one way or another. It is easy to fall into the trap that a feminist social epistemology-and any field which it makes a statement about, even science-is relativist, and many thinkers have addressed this, either making cases that relativism is correct or making claims for a realist feminist science. Background for the feminist studies of objectivity in sciences: Objectivity is commonly taken to be the extent to which we allow our scientific beliefs to be driven by some impartial and non arbitrary criteria rather than by our wishes as to how things ought to be (9).1 Science is more objective than other areas such as art and literary criticism. To be a science the research programs must follow some criteria, certain norms and rules (i.e., scientific method) rather than the prejudices, guesses and emotions. According to the great philosophers, Thomas Kuhn and Paul Feyerabend suggested the views that emphasize the degree to which what we call science is constituted by factors that seem to fall outside the realm justification. They are not trying to focus on the extent to which science is independent of who does it but instead of that it raise the questions about the real level of objectivity in science and how the scientist outline or modeled which hypothesis or theories pass for scientific knowledge. It is the crucial things to distinct between the real sciences and the rest things (non sciences). Another philosopher, Quine also raised a question about how autonomous science is from the other subjects such as prejudices, guesses and emotions i.e., metaphysical commitments. He suggested that science is not separable from other social, political beliefs that we have. The ideas given by Kuhn and Quine raise a question about the objectivity of science and these doubts arose well within what is sometime considered traditional philosophy of science.9 When the issue of gender was raised mostly many feminists were interested in determining what the possible factors of gender counts are as a scientific knowledge. A feminist tries to find out how the gender plays a role in recreation of scientific knowledge. Moreover, Gender is related with the sexism here the word sexism refers to the male, female and assumption about the superiority of one gender to the other gender however there is no conclusive evidence for that assumption. The way of women are ignoring and demoralizing in almost every field so the feminists began to criticize on those things in which science excluded women, ignored scientific issues pertaining to women and even the scientific theories influencing by the womens societal views reveal a question about the real objectivity of science. Science as Social (Helen Longino Harding): The problem seen by Harding regarding the objectivity in science is that she assumed the traditional conceptions of objectivity. To revealing and assessing the role of cultural and personal interests and values in sciences is very difficult to measure and assess. If the role is being played by cultural and personal interests and values then it is judged to be bad for science, or if the role played is considered inappropriately large then it is argued that it need have a way to eliminate or mitigate this role, thus increasing the extent to which science is objective(10). Harding was the person who finds the way to reveal and assess interests and values in science is to examine them from an alternate point of view, and she claims that current conceptions of objectivity are inadequate for these tasks. Helen longino also face the same problem as seen by Harding and longino tries to solve this problem by focusing on how the scientific community is comprised and behaves instead of not givi ng attention to what individual scientists are doing. Longino claims that science is social, in the sense that doing science requires the interaction of individuals. Feminism and post-feminism: Feminism refers to the belief that women are equal to men. Some feminist argue that women need is not equality rather they need to be recognized and valued in their differences from men but some feminists believe that women need liberation from oppression instead of equal treatment and respect for their differences to men. Feminism seeks to improve the lot of those people who have been made into women, but it cannot rightly be said that feminism seeks to improve the condition of women that would be an impossible, self-contradictory mission (11). According to Rosalind Delmar, it makes more sense to speak of a plurality of feminism than a single one (1986:9). It means that there must be some underlying commitment that all feminist share and make them feminist. Valerie Bryson says that all feminists share the belief that women are disadvantaged in comparison with men, and that this disadvantage is not a natural and inevitable result of biological difference but something that can and should be challenged and changed (Bryson 1993: 192). But some feminists would reject even this, perhaps on the grounds that womens biology does disadvantage them but that recent technologies such as the contraceptive pill allow women to overcome their biological limitations (Firestone 1970). Post-feminists believe that women have achieved second wave goals while being critical of third wave feminist goals. The term was first used in the 1980s to describe a backlash against second-wave feminism. It is now a label for a wide range of theories that take critical approaches to previous feminist discourses and includes challenges to the second waves ideas.(39) Other post-feminists say that feminism is no longer relevant to todays society.(40) Amelia Jones wrote that the post-feminist texts which emerged in the 1980s and 1990s portrayed second-wave feminism as a monolithic entity and criticized it using generalizations.(41) One of the earliest uses of the term was in Susan Bolotins 1982 article Voices of the Post-Feminist Generation, published in New York Times Magazine. This article was based on a number of interviews with women who largely agreed with the goals of feminism, but did not identify as feminists.(42) Some contemporary feminists, such as Katha Pollitt or Nadine Strossen, consider feminism to hold simply that women are people. Views that separate the sexes rather than unite them are considered by these writers to be sexist rather than feminist.'(43)(44) Conclusion: 39.Wright, Elizabeth (2000). Lacan and Postfeminism (Postmodern Encounters). Totem Books. ISBN  978-1-84046-182-9. 40.^ Modleski, Tania (1991). Feminism without women: culture and criticism in a postfeminist age. New York: Routledge. pp.  188. ISBN  0-415-90416-1. 41.^ Jones, Amelia. Postfeminism, Feminist Pleasures, and Embodied Theories of Art, in New Feminist Criticism: Art, Identity, Action, ed. by Joana Frueh, Cassandra L. Langer and Arlene Raven. New York: HarperCollins, 1994. 16-41, 20. 42^Rosen, Ruth (2001). The world split open: how the modern womens movement changed America. New York, N.Y.: Penguin. pp.  444. ISBN  0-14-009719-8. 43.^Pollitt, Katha (1995). Reasonable creatures: essays on women and feminism. New York: Vintage Books. ISBN  978-0-679-76278-2. 44 Strossen, Nadine (1995). Defending pornography: free speech, sex, and the fight for womens rights. New York, N.Y.: Scribner. ISBN  978-0-684-19749-4.

Abortion is Baby Murder :: abortion argumentative persuasive argument

Abortion is Baby Murder      Ã‚  Ã‚  Ã‚  Ã‚   Abortion.   What is it?   Why do people do it?   Is it killing a human life?   What are the benefits for having an abortion?   Should it be made illegal? These   questions I will try and answer on the key issue right now on abortion. I   will tell you my side and how I fell, and hope that after this you would agree with my opinion.      Ã‚  Ã‚  Ã‚  Ã‚   Abortion is the killing of a child before the birth.   They usually take a needle and put it into the mothers womb, and kill it.   Although that is not the only way to do it.   There are other ways also of killing a child.   There is a abortion called have abortion.   It comes out of the womb half way, then they kill it.   To me that is just sick.   I think that it is in humane to kill a live child.   Just think, it is alive.   It needs oxygen to breath.   It needs food to live. And if you don't take care of the baby, it wouldn't come out.   Like if you do drugs or alcohol, it will ruin the child.      Ã‚  Ã‚  Ã‚  Ã‚   There is one exception   that I would have is if the girl got raped. Even though I still wouldn't approve of it, I think there should be an exception. I think that if the woman had any brains, that she would want to have the loving child.   Just think   you come home from work one day, and all of the sudden your kid gives you a great big hug.   That shows love.   And after a long days work, wouldn't anybody want some love from a child.   Yeah when they are little they scream, and kick, but they also give love, and affection, and can be the cutest thing.   And if you abort, you wont get that will you?      Ã‚  Ã‚  Ã‚  Ã‚   Some people also just want to make amends for what they have done. Maybe they have screwed up in their life and don't want there parents to know. Or maybe they just aren't ready for a kid.   Well let me tell you, you should have thought   about that before you had sex.   My mom once told me and this has

Banyan Tree Case Essay

Banyan Tree is founded in 1992 by Ho Kwon Ping.The first Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural environment. Corporate Strategies  K. P. Ho thinks that company should consider the physical and human environment when making business decisions Business Strategies Goals : â€Å"†¦one of the top two or three dominant players in a global space which is very niche but nevertheless very global† K. P. Ho said. Scope : Banyan Tree provides a luxury retreat for guests.The Banyan Tree target market is narrow and affluent. Competitive Advantage : Banyan Tree goes into locations that are not heavily developed and create sustainable resorts. Logic : Banyan Tree intends to expand locate in diverse locations Differentiation : Focus through a differentiation Environmental Analysis Sociocultural Factors Terrorist attacks September 11,2001 and the Bali bombings The SARS outbreak of 2003 Economic and Natural Factors The Asian Financial Crisi of 1997 The Indian Ocean Tsunami of 2004 Porter’s Five Forces Model Customer Buying Power Tends to be moderate Customers are few in number High buying power Few readily avaible Supplier Bargaining Power Tends to be high Due to the unique locations and high quality products Only a limited number of suppliers available to provide these products and services Entry Barriers Tend to be high Large capital requirements and government regulations Substitutes Due to Banyan Tree’s niche market and concept it is important for them to be aware of readily available substitutes Rivalry Among Existing Firms Banyan Tree Competition Aman Resorts Como Hotels Six Senses Hotels One and only Resorts Angsana Competition Four Seasons Shangri-La Hotels Strategic Direction Mission Statement We want to build a globally recognized brand which by inspiring exceptional experiences among our guests,instilling pride and integrity in our associates and enhancing the physical and human environment in which we operate, will deliver attractive returns to our shareholder. Vision Statement To build on its brands, Banyan Tree and Angsana to create a diversified group of niche resorts and hotels in strategic locations throughout the world, which would be complemented by residence and property sales,spa and gallery operations. Organizational Resource Analysis Strengths Well known and reputable brand name Strong brand identity Brand visibility Customer Loyalty Weaknesses Lack of knowledge of target market in global Small talent poot to choose from because properties are in remote locations Organization Resource Analysis Physical Unspoiled,unique locations Outstanding facilities Sustainability Sensitive design Human CEO is a major source of competitive advantage Well trained and motivated employees Corporate Partners such as American Express,Citibank etc. Financial Profits have risen significantly since the 2004 Tsunami High price to cost ratio Strong links to financiers General Organizational Resources Brand and organizational reputation Aspirational brand position Knowledge and Learning Entrepreneurship strategy Diverse culture