Mmbc

Midterm Case Study: pile Man create from raw stuff Company 1.) Perform a SWOT analysis for MMBC. What is MMBCs competitory advantage and is it sustainable? Strengths: -Grass Roots selling- better Beer in Virginia - Best Beer in Indiana-Reputation- blue thistle apprehension commercialize-East Central Region-Americas Championship lager- vane Awareness in region compared to that of tush Deer and Chevrolet-Quality- mug loyalty (rate at 53%)-Small sales force to proselytize brand- Brand equity-Off antedate locations Weaknesses: - product intricacy or variety - declining sales in target market- bare advertisement- female and younger beer drinker segments- Finances- market share. Opportunities: -Expand into different regions grim collard segment- Expand into new market segments in East Region- bare-assed products- Female- First Time Drinkers Threats: -Aging shopping centre- node segment- Major Domestic producers- pass beer- Second tier home(prenominal) prod ucers- Wine and spirited drinks companies- national excise tax rate, improver in national health concern MMBCs competitive advantage is the companies unique brand equity. Mountain Man lager is distinctive because of its bitter flavor and around higher-than-average alcohol content.

The take for caller-up has made a profit since 1925 until 2005 closely 80 years by having a loyal center sports stadium customer base and building on its brand equity. It is sustainable as long as they keep or maturation their core customer market without jeopardizing the brand image. The companys competitive advantage is a combination of the Brand loyalty, core cu! stomer market, Brand Image, Grass Roots Marketing which is oft effective in there region than competitors. 2.) What has made MMBC prospering and distinguished it from the competition? MMBC has been successful and has distinguished itself from the competition in many ways. The reputation for quality beer and brand loyalty the company has gained throughout the years is unrivaled. They have a 53% Brand loyalty rate...If you want to get a full essay, point it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay