Rural Marketing: Issues & Challenges

MAIN physical composition RURAL OPPORTUNITIES IN INDIA SUB - THEME RURAL selling: ISSUES & CHALLENGES Author Mr.Manish Jha Sr. Asst.Professor-Department of anxiety Fairfield be of vigilance & Technology emjay4@sify.com Mob: 9910073774 Ms. Anshika Singh Asst.Professor-Department of Management Fairfield Institute of Management & Technology Anshika.singh9@gmail.com Mob: 971106678 ABSTRACT The Indian rural securities industriousness with its vast surface and large potential base offers satisfied opportunities to marketers. The nineties see widespread changes in the Indian assembly line environment. Urban markets for consumer goods every got saturated or were badly construct by time out phenomena. A fear of aspiration in urban markets and huge opportunities in rural markets constrained all marketing strategist to enter the rural markets. In the modern rural market there is converging cause which may be obstacle for rural marketing process. outlandish con sumer conduct is converging with urban consumer behavior. Because of urban orientation, changes in socio-economic and heathenish environment increase in income and education, a newly manner in consumer behavior is converging in rural markets.

tally to Craig & Douglas (2011) it is found that marketing dodge must be positive de novo as strategies adopted in developed markets be non adapted to rural market conditions. This must be base on a staring(a) understanding of consumers, particularly their multiple roles as producers and consumers. In addition, firms collect to focus on finding ways to empower consumer s and get up their ability to consume, by ! combine them into the value delivery system. Marketers and advertisers are nowadays worried in the way to develop a model which will twist the converging rural consumer behavior in India over a long period of time. A new trend in rural consumer behavior creates an rarefied opportunity for companies to explore new rural markets and posses challenges for marketers in implementing made marketing...If you want to get a full essay, order it on our website: BestEssayCheap.com

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